Stop Blaming the Job Market: Why Your CV Is Holding You Back
- Sarah Bryer
- Apr 9
- 2 min read
“It’s the job market,” you keep hearing. So, you cut yourself some slack because it’s not your fault, right?
☝️ Let me be blunt: this is bull 💩, and you need to do better.

The truth is, if you’re finding 10-20 suitable jobs to apply for each week but getting nowhere, the problem isn’t the market—it’s you.
Well, not you personally, but your CV.
You’re still using the same generic CV (or maybe doing a half-hearted job of tailoring it by scattering a few keywords here and there) for every application. You’re easy applying and getting nowhere.
Here’s the reality: the job market isn’t the problem. It’s your approach.
Let Me Show You the Evidence
The job market is a client of mine whose job offer was rescinded due to internal company issues. Another job they applied for was rewritten to no longer be suitable for them.
The job market is also a client who, after being made redundant and with just two weeks’ notice left, applied for a job with a standout CV, interviewed 10 days later, and was offered a start date immediately after finishing her notice period.
The job market is a client who resisted my methods, relying on easy apply for months with no success. When they finally came back desperate, we reworked their CV and strategy. Within two weeks, they had four interviews lined up.
Yes, some people are finding it harder. For example, senior, six-figure earners often need to rely on networking to uncover opportunities. But for most of you, the issue isn’t the market; it’s your technical skills when it comes to job applications.
Why Tailoring Matters
Here’s what’s happening:When you use the same CV for every job, you’re relying on hope. But hope isn’t a strategy. Employers and Applicant Tracking Systems (ATS) are looking for specific keywords and tailored content that aligns with the role.
Tailoring your CV isn’t just about adding a few words here and there. It’s about truly understanding the job description, identifying what the employer is looking for, and aligning your CV to reflect that.
The Results Speak for Themselves
A well-tailored CV can turn redundancy into opportunity.
A strategic approach can transform rejection into multiple interviews.
A standout document can make you the obvious choice, even in a competitive market.
The Bottom Line
If you’re not seeing results, it’s time to stop blaming the market and start looking at your CV. The solution isn’t easy applying or hoping for the best. It’s about refining your technical skills, tailoring your CV, and approaching every application with intention.
This isn’t about luck—it’s about strategy.
Ready to transform your job search and start landing interviews?
Let’s work together to create a CV that gets results. Whether you’re struggling with tailoring your CV, preparing for interviews, or navigating redundancy, I’ve got the tools and strategies to help you succeed.
📩 Get in touch today to book a free discovery call, or visit my website to learn more about my services.
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